Recently, each of Dr. Jim Spohrer (IBM) and Prof. Stephen (Steve) Kwan (San Jose State University) discussed “service innovation roadmaps” (SIR) with me. I understand that some countries have developed or are developing such documents. Permit me to offer guidance (“Guide Your Service Innovation Initiatives”) for a “do it yourself” approach to guiding service innovation endeavors and developing a service innovation roadmap – for a person, a company, a university, another type of enterprise, a nation, or all of society. The guidance is based on premises that service features helping entities succeed, that people can anticipate needs of clients of service, and that people can develop SIRs that emphasize “what people need” as well as “how people can develop new infrastructure and practices upon which to base service.”
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