The University of California, Santa Cruz, announced that it plans to offer my Sales and Marketing for Technologists and Engineers course via its Knowledge Services and Enterprise Management (KSEM) program and concurrently as a Baskin School of Engineering Seminar course. The course is scheduled for late March through early June, 2009, at UCSC’s Silicon Valley Campus (at Moffett Field). People can attend either at Moffett field or via telecommunications from a classroom on the main UCSC campus.
USCS developed for the course the following flyer .
I look forward to the prospects for teaching this course (number 22176; also ISM 280M) and contributing to the success of participants. It was a privilege to teach a Leadership and Innovation course via UCSC during each of 2007 and 2008. I believe the students demonstrated that they gained from perspective provided (including by themselves), discussion, Direct Outcomes achievement tools, and using the tools as part of homework and a project.
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