Recently, Peter Sterlacci, who is pioneering personal branding in Japan, interviewed me and produced the “Branding Mechanics’ Video Interview: Dr. Thomas J. Buckholtz” (link). I hope I provided useful insight in areas such …
• The importance – for a team or individual – of what people think about when they think about “you.”
• The potential to use my game “2-Brains: Tell it & Sell it” to help develop marketing messages, including personal branding messages.
• The potential to use checklists from my book “Create Crucial Insight” to support the above two items.
It was my pleasure to work again with Peter. Previously, he led the San Jose State University program via which I led classes on American government (plus leadership and innovation) for more than a dozen groups of China government officials.
Click for information about Thomas J. Buckholtz